Brilliant — moving straight into **STEP 6: the 9-month journey (NEW + USED).**

This milestone is all about **momentum + intrigue + early-upgrade opportunity** without pressure.

Customers at 9 months still feel comfortable — nothing feels urgent — so the psychology shifts to:

* **“You’ve got unused loyalty money sat waiting for you.”**
* **“Your car is still strong in the market — better value now than later.”**
* **“If you fancy something different next, now is the perfect time to start looking.”**

Below are the completed templates for:

✅ Outbound message (NEW)
✅ First-reply intro (NEW)
✅ Outbound message (USED)
✅ First-reply intro (USED)

---

# 🚦 **9-Month – NEW CAR Customers**

## **Outbound Message – EOT_9_NEW**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re now around 9 months from the end of your agreement, which is when Audi releases your early-upgrade loyalty contributions.

These are exclusive savings linked to your account and can be used towards upgrading early. Your current car is also still in its strongest value window, so it’s a good time to explore what your options look like.

If there’s a model you’ve been thinking about next, I can take a look for you — would you like me to check some options?
```

---

## **First-Reply Intro – EOT_9_INTRO_NEW**

```
Thanks for getting back to me, [customer_name].

At around 9 months to go, you’re in the ideal position to review your options early. You still have strong equity, and Audi has already allocated loyalty contributions to your account that can be used towards an upgrade.

We can look at:
• your latest settlement  
• what your current car is worth today  
• how much your loyalty support reduces the monthly payment  
• and a few options based on what you’d like next

What model are you curious about?
```

---

# 🚦 **9-Month – USED CAR Customers**

## **Outbound Message – EOT_9_USED**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re now around 9 months from the end of your Approved Used agreement, which is usually when customers start looking at what they might want next.

Your car is still within its strongest value period, and you also qualify for loyalty contributions that can be used towards an upgrade — either into another Approved Used car or a new Audi if you’re considering one.

Is there a type of car you’d like to look at next?
```

---

## **First-Reply Intro – EOT_9_INTRO_USED**

```
Thanks for your reply, [customer_name].

This is a great time to explore your next steps — your car’s value is still strong, and the loyalty support available to you can make upgrading surprisingly cost-effective.

If you have something in mind for your next car, I can check what options work best with your settlement and current value.

What would you like to look at?
```

---

# 🎯 Why these templates work

* They **tease the benefit** (loyalty contributions) without giving too much away
* They encourage the customer to ask for options → **customer-led engagement**
* They keep the tone **light, helpful, and exclusive**, not salesy
* They align perfectly with the T1_GENERAL + EOT intro system we built
* They prime the customer for a **showroom appointment** naturally in the follow-ups
* They set up the next steps: nudges, advisor bridge, appointment push

---

# Ready for Step 7?

Next milestone = **6-month messages** (NEW + USED).
Here the messaging must shift to:

* “factory order last chance”
* “avoid delays”
* “secure the spec you want before your contract ends”

Just say: **“next”** and I’ll generate the full set.