Great — since **Step 2 is complete**, we move straight into **Step 3: the 9-month NEW + USED outbound + first-reply messages**, fully aligned to your campaign psychology and the journey you’ve mapped out.

### **9-Month Themes (your notes)**

* Customer now has **unused Audi loyalty contributions** available
* Strong **equity position** still in place
* Customer close enough to begin meaningful upgrade conversations
* FOMO + intrigue required
* No “hard sell” — we want the customer to *ask* for the appointment
* New + Used journeys differ slightly

---

# ✅ **STEP 3 — 9-Month Templates (NEW + USED)**

**These are ready to drop into your LIA journey once approved.**

---

# 📩 **9-Month – NEW CAR Customers**

## **Outbound Message – EOT_9_NEW**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re now around 9 months from the end of your agreement, which is the point where Audi usually release your loyalty contributions. These are exclusive to existing customers and can help reduce your future monthly payments or upgrade you into a newer model for strong value.

Would you like me to show you what’s available to you right now?
```

## **First-Reply Intro – EOT_9_INTRO_NEW**

```
Thanks for getting back to me, [customer_name].

You’re now in the window where Audi unlock your loyalty contributions — meaning you have extra support available that isn’t offered to new customers. Combined with your current equity position, this is often where people get the best value on an upgrade.

If you’d like, I can run a quick check and show you what your options look like.
What would you like me to explore first?
```

---

# 📩 **9-Month – USED CAR Customers**

## **Outbound Message – EOT_9_USED**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re now about 9 months away from the end of your Approved Used agreement, so this is the point where we can start exploring next steps early. If you already have an idea of the type of car you’d like next, I can shortlist options for you — or you can also use your loyalty contributions towards a brand-new Audi.

Would you like me to take a look?
```

## **First-Reply Intro – EOT_9_INTRO_USED**

```
Thanks for coming back to me, [customer_name].

At around 9 months to go, you’re in a good position to look at your options early — whether you want to stay in an Approved Used model or explore a brand-new Audi using your loyalty contributions.

If you tell me the type of car or style you’re considering next, I can start narrowing down the best options for you.
What would you like me to look at first?
```

---

# ✅ READY FOR STEP 4?

Next milestone = **6-month journey**
Here we add the special element you mentioned:

> *“last chance to secure factory order before the end of the agreement”*

Plus NEW + USED variants and first-reply templates.

Just say **“Step 4”** when ready.