Contact Rate
{{ "%.1f" | format(latest.contact_rate or 0) }}%
From {{ latest.total_contacts }} contacts
Reply Rate
{{ "%.1f" | format(latest.reply_rate or 0) }}%
Replies: {{ latest.total_replies }}
Retention Pen
{{ "%.1f" | format(latest.retention_pen_pct or 0) }}%
Drop-off total: {{ latest.drop_off_total }}
Latest month: {{ latest.month_key }}
Contact, reply, and retention pen %
Sample of customers in final payments window
No data yet – upload your first VWFS snapshot to vwfs_snapshot.
{% endif %}