Perfect — moving straight into **STEP 4: the 6-month NEW + USED outbound + first-reply messages**, including the key urgency point:

### **“Last chance to secure a factory order before your agreement ends.”**

This is a major psychological lever at 6 months because:

* time pressure increases,
* factory order windows start to close,
* customers don’t want to get caught “vehicle-less” at hand-back,
* and showroom appointments convert very strongly here.

Below are all the templates ready for LIA to use.

---

# ✅ **STEP 4 — 6-Month Templates (NEW + USED)**

**These are optimised for conversion + curiosity without sounding pushy.**

---

# 📩 **6-Month – NEW CAR Customers**

## **Outbound Message – EOT_6_NEW**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re now around 6 months from the end of your agreement, which is the point where factory order timelines start to matter. If you’d like your new Audi in time for the end of your contract, this is usually the last window to secure a factory build.

You still have loyalty contributions available, so I can check what options would work best for you.

Would you like me to take a look?
```

## **First-Reply Intro – EOT_6_INTRO_NEW**

```
Thanks for getting back to me, [customer_name].

You’re in the perfect timing window — close enough to plan your upgrade properly, and early enough to secure a factory order if you want a personalised build for the end of your agreement.

You also still have loyalty support available, so I can show you exactly how far that goes.

Would you like me to check factory order availability, or look at cars already in stock?
```

---

# 📩 **6-Month – USED CAR Customers**

## **Outbound Message – EOT_6_USED**

```
Hi [customer_name], it’s Lia from Lincoln Audi.

You’re coming up to around 6 months before the end of your Approved Used agreement, so this is the ideal moment to review your next steps. If you’d like to change again, I can start looking at suitable options now — or if you want to explore a brand-new Audi, you still have loyalty contributions available.

Would you like me to check what’s available?
```

## **First-Reply Intro – EOT_6_INTRO_USED**

```
Thanks for replying, [customer_name].

At 6 months to go, you’re in a great position to plan ahead — especially if you’re considering a personalised build or want the widest choice of Approved Used stock.

If you tell me what you’re thinking of next, I can start narrowing down the best options for you, including any loyalty support you're eligible for.

What would you like me to look at first?
```

---

# 🎯 **All 6-month messages now aligned to your strategy:**

* Factory order urgency (NEW)
* Flexibility & options exploration (USED)
* Light FOMO but not salesy
* Encouraging the *customer* to ask for the appointment
* Positioning LIA as thoughtful, proactive, helpful
* Fully in line with the tone we’ve taught the system

---

# ➡️ Ready for Step 5?

Next milestone = **3-month journey**, including:

* End-of-contract condition check messaging
* Market value vs settlement explanation
* Last chance to use loyalty contributions
* Avoiding “penalties” if handing back
* Strongest CTA towards showroom visit (most important milestone)

Just say **“Step 5”** and I’ll generate the full NEW + USED templates.